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Planning the Trip to Twitter Land

July 8, 2009

After two months of touring Twitterland , I’m recognizing that it is the Grand Central Station version of social media, where people come and go, get lost, and some just loiter.  This realization came when my much anticipated milestone of 100 followers was reached. Contrary to expectation, I didn’t feel a sense of accomplishment – it was like boarding a train and getting off at the same station but different door, although I met some fascinating people during the ride.

So, is there any point to the Twitter trip? Like a real journey, it all depends on where you desire to go.  Whether it’s business or pleasure – or a combination of both – you need to have a destination in mind and plan accordingly.  Here’s what I’ve learned about planning the trip.

Determine your destination.  Is Twitter going to be a tool to implement your business plan or is it simply a place to enjoy and explore personal interests?  If you think you can combine the two, be careful to keep the right balance or you will feel like you’re running in place.

Once you decide where you want to go, the critical question to answer is, “do you want to be the cruise director or the passenger,” because the Twitter trip is a pack activity – you follow and you are followed.  This “Twitter Pack” is what provides positive momentum if you maintain the right pack mentality. 

If you want to lead, you better make sure you have the right skills, tools, and most of all – vision – to convince others that you will get them to where they want to go.  It is very easy for followers to take a path other than yours if they think you are off-track.  It’s one thing to sell people on a trip and another to guide them through it.  You need to do both to be successful.

If you are following, it’s important to select the right people to follow to get you where you want to go.  Choose people that are closer to the destination than you are.  Can you learn from them where to view the cool sites?  Are they trail blazers?  If so, these are the leaders of your pack.  Don’t slow your journey by following others who just take up time and space.

Like successful expeditions in history, you can’t afford to carry people that don’t contribute to the journey.  Don’t follow others just because they are following you – they have to be able to lead you at some point. 

Whether you’re leading to one destination or following to another, it’s not the size of your pack that counts; it is about how effective the pack is at moving forward. 

Happy travels!

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One Comment leave one →
  1. July 8, 2009 2:25 pm

    I really enjoyed reading this post!

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